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Primary research

Focus group

How new media has affected music promotion. There were 4 boys and 1 girl between the ages of 17-18 in my focus group and all used music promotion websites regularly. The music promotion websites were Last fm, Spotify, Myspace, Youtube and Purevolume. The average socio economic class was middle middle class.

The most used music promotion website these days is Youtube but in the past (say 3 years) it was Myspace. The average time spent on music promotion websites a week were 2-3hrs. The top things none music related that they all had in common was Film, Gaming and Blogging. They all said that they heard about these sites by accident surfing the web and it may have come up in the results or in the ads or if they searched ‘Free music’. They all said they mainly go on these sites for the music but like looking at pictures for the band and reading the bio’s of the band. They also said that this doesn’t help them buy new music because they can just go on the site everyday and listen to new music. Things that help them find new music are the related searches,

Reliability

 When researching you will need to verify the informations reliability because everything you read could be false.
Things that could be seen as unreliable could be wikipedia because anyone can write a post and anyone can edit what is already written. a blog can also be unreliable because it is another persons opinion and can be quite one-sided.

To figure out a websites reliabity you should think about:
Who?
What?
Why?
Where?

Who? - Whose website are you looking at and why does it help you with what you are researching
What? - Does it provide you with useful info?
Why? - What is their motivation for writing it?
Where? - Where they are getting the info from? do they list their sources? if not then think about how reliable the sources are?
When? - Check when the site was updated